The City of Stonnington needed a brand to communicate the Chapel Street Masterplan. A brand that would engage local residents, visitors and retailers and communicate what exciting works, improvements and activities were proposed to take place in the area as part of the ‘Re-discover Chapel Street’ plan.
The brand is a literal pathway of rotating text that requires you to ‘walk around’ the concept. It can be used as a stand-alone logo or in conjunction with a ‘pointer’ element to highlight the various ‘re’ applications and interesting Chapel Street features and facts.
- Brand Extension