NBtax is a breakthrough online property tax depreciation service launched by Napier & Blakeley to help property investors maximize their returns. The core proposition of this new brand and product is to make tax depreciation easy. This was achieved through clear, simple statements and iconography style illustration, combined with a colour palette of cyan blue and yellow to instill approachability to a typically dry and possibly daunting sector. The logo softens the negativity associated with the word tax with the downward pointing arrow to imply savings and being in the black!
- Brand Strategy