Waterman spaces are reimagined places to work, connect, collaborate and create with like-minded people. Grounded in the positioning “be remarkable” the brand strategy informed a striking and professional brand execution that need to be adaptable and applicable to future Waterman centres. The broken line surrounding the wordmark is an interpretation of the physical space which encases the brand and the individual centre brands. Believing life and work is better together we engaged local textile artists to bring personality to the brand and the colour palette would evolve on release of each new centre.
- Brand strategy
- Marketing material