Pezzo

PEZZO BRANDING

Pezzo

The Pezzo brand extension and wordmark have been developed with 50’s Rome as the inspiration along with the merging of Italian and Melbourne cultures. The word Pezzo means ‘piece’ in Italian and is Melbourne’s piece of Italy in a 48 hour fermented dough and is a celebration of this delicious new food offer to Australia. The patterns and collages have all been created from and pay homage to the materials, textures, terrazzo and tiling ‘pieces’ found in Rome. The photography collage was born from the concept of the Pezzo and is an interpretation or depiction of people’s heads filling with ingredients. Same goes with the custom created packaging that has you take a bite out of the characters head! The characters are intentional kitsch, silly and play on the cheesiness of the 1950s.

  • Branding
  • Posters
  • Website
  • Stationery
  • Packaging
  • Social Media
  • Branding
  • Posters
  • Website
  • Stationery
  • Packaging
  • Social Media

pezzo branding

pezzo branding

pezzo branding

pezzo branding

Broad Bean Organic Grocer

Broad Bean Organic Grocer

This specialist organic grocer is a thriving hub for amazing coffee, produce and groceries in the heart of Southbank. After building this successful business on a makeshift logo, they identified the need to establish a distinctive brand identity that could hold them strong, not just for the future of this store but for the future and possible expansion. This industry demands approachability, friendliness, freshness and earthiness. What this new brand identity delivers alongside all of this however is sophistication and refinement to counter balance the stereotype organic feel. The beautiful angle stripe is now an icon in the hands of Southbank locals.

  • Branding
  • Business Cards
  • Interior Menu Boards
  • Coffee Cups
  • Food Labels
  • Table Menus
  • Point of Sale Posters
  • Advertising
  • Aprons
  • Branding
  • Business Cards
  • Interior Menu Boards
  • Coffee Cups
  • Food Labels
  • Table Menus
  • Point of Sale Posters
  • Advertising
  • Aprons

Interiors by Zwei

Infinity Pilates Studio

Infinity Pilates Studio

A leading Melbourne pilates studio that truly honours the time-proven Joseph Pilates method, Infinity Pilates identified the need to re-establish themselves within an ever-growing and ever-competitive profession. A complete brand and business strategy transformed their vision and set the foundation for this vibrant, refined and fluid new visual identity. It honoured the established roots of this 13 year-old business, bringing the heart and dedication of the founder, her expertise, passion and principles back into the spotlight as an industry-leading studio.

  • Brand Strategy
  • Branding
  • Stationery
  • Website Design
  • Brochures
  • Social Media
  • Flyers
  • Brand Strategy
  • Branding
  • Stationery
  • Website Design
  • Brochures
  • Social Media
  • Flyers

Cyclescape

Cyclescape

This new bicycle retailer needed a bold identity that encapsulated the beliefs of their partner Trek as well as their vision and unwavering commitment to optimum customer service. Their name, brand and visual identity does just that. It identifies them as conscientious, committed, specialist bike experts and the sheer enjoyment of the cycling enthuisist, which their brand message expresses perfectly: Your cycle escape begins here…

The brand is clearly identitfiable emotes that true sense of movement in the brand and is combined with earthy finishes, bold colours and unique photographic treatment.

  • Brand Strategy
  • Naming
  • Branding
  • Retail branding
  • Advertising
  • Uniforms
  • Clothing + Jersey’s
  • Stationery
  • Website (design only)
  • Marketing collateral
  • Brand Strategy
  • Naming
  • Branding
  • Retail branding
  • Advertising
  • Uniforms
  • Clothing + Jersey’s
  • Stationery

Monier

Monier branding

Monier

Leaders in roofing tiles for over 100 years, Monier is amidst industry resurgence, requiring the fastidious review and modernisation of their brand. Red Robyn has facilitated the development of a new visual language and brand architecture that includes the implementation of a new quarterly magazine, icon suite, product stamps, new product branding, digital and print promotional material and brand collateral such as display centre signage and transportation – all founded on their brand essence of strong and beautiful.

  • Brand Guidelines
  • Magazines
  • Brochures
  • Flyers
  • Advertising
  • Website
  • Display Centre Signage
  • Transport Signage
  • Expo Stands
  • Launch Events
  • Renders
  • Photography
  • Brand Guidelines
  • Magazines
  • Brochures
  • Flyers
  • Advertising
  • Website
  • Display Centre Signage
  • Transport Signage
  • Expo Stands
  • Launch Events
  • Renders
  • Photography

Monier branding

Monier branding

Monier branding

The Coffee Company

The Coffee Company

An icon of Balaclava since 1969, The Coffee Company redefined their brand with a new industrial inspired store by Studio Ginger. The brand took on a fresh approach to the retail coffee offer and started with a refinement of the existing logo and custom colour palette indicative of the era. A newly developed coffee identification system and in-store signage created a clearer, more definitive shopping experience. The custom illustration suite brings a unique life and personality to the store.

  • Logo refinement
  • Point of sale
  • Uniforms
  • Stationery
  • Website
  • Signage
  • Illustration
  • Logo refinement
  • Point of sale
  • Uniforms
  • Stationery
  • Website
  • Signage
  • Illustration

Coffee branding

Interiors by Studio Ginger

Centrepiece Residences

Centrepiece Residences

Like its namesake Centrepiece is living in the heart of luxury in Bentleigh East. Converging line work, mixed typefaces and focal points combined to create this distinct brand. The use of foil embellishment, tactile paper and a fresh blue colour palette supported by quality artist’s impressions and photography ensured that Centrepiece held a strong presence in a highly saturated market.

  • Branding
  • Display suite
  • Hoarding
  • Marketing brochure
  • Sales presenter
  • Website
  • Direct mail
  • Advertising
  • Stationery + collateral
  • Branding
  • Display suite
  • Hoarding
  • Marketing brochure
  • Sales presenter
  • Website
  • Direct mail
  • Advertising
  • Stationery + collateral

Red Moose

Red Moose

This brand brought a vivid and lively spin to a Bayside smoothie and wrap food offer. It has a strong connection to the owners’ heritage, passion for the outdoors and mission to deliver fast, convenient, healthy food. Trail maps, camping, hiking, picnics, American sports jerseys and Canadian landscapes inspired the overall brand aesthetic and emblematic style brand mark. Bespoke navigational devices were created and integrated with photography and the natural features of the ‘cabin’ style interiors.

  • Naming
  • Branding
  • Uniforms
  • Signage
  • Interior Graphics + Illustrations
  • Menu
  • Landing Page
  • Stationery
  • Naming
  • Branding
  • Uniforms
  • Signage
  • Interior Graphics + Illustrations
  • Menu
  • Landing Page
  • Stationery

Interiors by Studio Ginger

Origin

Origin

We have been an Origin branding partner for over 6 years. Functioning much like an internal design service we work across their Brand, Retail, Generation, Energy Markets, Employee Induction, International Development, Learning and Origin Foundation business units. We are brand custodians who honour the Origin brand, pushing it when required to ensure vibrant, inspired, engaging and targeted creative that ensure results.

  • Branding
  • Video
  • Animation
  • Strategy
  • Campaign
  • Social media
  • Merchandise
  • Signage
  • Collateral
  • Presentations
  • Branding
  • Video
  • Animation
  • Strategy
  • Campaign
  • Social media
  • Merchandise
  • Signage
  • Collateral
  • Presentations

Territory Melbourne Coffee

Territory Melbourne Coffee

Territory Melbourne Coffee was born through a collaboration between Guy Grossi and Small Batch Roasting Co. Red Robyn were engaged by Grossi to develop this new brand and establish it as one that sits amongst Melbourne’s coffee elite as an accessible everyday luxury for coffee enthusiasts worldwide who appreciates – and are excited by – our renowned coffee culture. The shape of the graphic extension is based on the map of Melbourne’s inner city suburbs with illustrations that define the individual territories. The stylized and abstract illustration plays on the shapes found in the architecture and landmarks within the corresponding suburbs. The eclectic mix of shapes and patterns portray Melbourne as a melting pot of cultures.

  • Branding
  • Packaging
  • Website
  • Collateral
  • Posters
  • Stationery
  • EDMs
  • Postcards
  • Branding
  • Packaging
  • Website
  • Collateral
  • Posters
  • Stationery
  • EDMs
  • Postcards