Pezzo

Pezzo branding

Pezzo

Guy Grossi’s ‘Pezzo’, is a new addition to Melbourne’s ever evolving food scene. The word Pezzo means ‘piece’ in Italian, which is a perfect description of their signature pockets of delicious fillings. The wordmark was developed with 1950’s Rome as the inspiration, along with the merging of Italian and Melbourne cultures. The patterns and collages pay a nostalgic homage to the materials and textures found in Rome.

The photography collage and packaging is an interpretation of the Pezzo (all designed around excitement coming from within). The characters are intentionally kitsch and play on the cheesiness of the 1950’s.

  • BRANDING
  • POSTERS
  • WEBSITE
  • STATIONERY
  • PACKAGING
  • SOCIAL MEDIA
  • BRANDING
  • POSTERS
  • WEBSITE
  • STATIONERY
  • PACKAGING
  • SOCIAL MEDIA

Pezzo branding

Pezzo brandingPezzo branding

Pezzo brandingPezzo branding

Pezzo branding

Pezzo branding

Pezzo branding

Pezzo branding

Pezzo branding

Pezzo branding

Pezzo branding

Monier

Monier branding

Monier

Leaders in roofing tiles for over 100 years, Monier is amidst industry resurgence, requiring the fastidious review and modernisation of their brand. Red Robyn has facilitated the development of a new visual language and brand architecture that includes the implementation of a new quarterly magazine, icon suite, product stamps, new product branding, digital and print promotional material and brand collateral such as display centre signage and transportation – all founded on their brand essence of strong and beautiful.

  • Brand Guidelines
  • Magazines
  • Brochures
  • Flyers
  • Advertising
  • Website
  • Display Centre Signage
  • Transport Signage
  • Expo Stands
  • Launch Events
  • Renders
  • Photography
  • Brand Guidelines
  • Magazines
  • Brochures
  • Flyers
  • Advertising
  • Website
  • Display Centre Signage
  • Transport Signage
  • Expo Stands
  • Launch Events
  • Renders
  • Photography

Monier branding

Monier branding

Monier branding

Origin

Origin

We have been an Origin branding partner for over 6 years. Functioning much like an internal design service we work across their Brand, Retail, Generation, Energy Markets, Employee Induction, International Development, Learning and Origin Foundation business units. We are brand custodians who honour the Origin brand, pushing it when required to ensure vibrant, inspired, engaging and targeted creative that ensure results.

  • Branding
  • Video
  • Animation
  • Strategy
  • Campaign
  • Social media
  • Merchandise
  • Signage
  • Collateral
  • Presentations
  • Branding
  • Video
  • Animation
  • Strategy
  • Campaign
  • Social media
  • Merchandise
  • Signage
  • Collateral
  • Presentations

Territory Melbourne Coffee

Territory Melbourne Coffee

Territory Melbourne Coffee was born through a collaboration between Guy Grossi and Small Batch Roasting Co. Red Robyn were engaged by Grossi to develop this new brand and establish it as one that sits amongst Melbourne’s coffee elite as an accessible everyday luxury for coffee enthusiasts worldwide who appreciates – and are excited by – our renowned coffee culture. The shape of the graphic extension is based on the map of Melbourne’s inner city suburbs with illustrations that define the individual territories. The stylized and abstract illustration plays on the shapes found in the architecture and landmarks within the corresponding suburbs. The eclectic mix of shapes and patterns portray Melbourne as a melting pot of cultures.

  • Branding
  • Packaging
  • Website
  • Collateral
  • Posters
  • Stationery
  • EDMs
  • Postcards
  • Branding
  • Packaging
  • Website
  • Collateral
  • Posters
  • Stationery
  • EDMs
  • Postcards

Centrepiece Residences

Centrepiece Residences

Like its namesake Centrepiece is living in the heart of luxury in Bentleigh East. Converging line work, mixed typefaces and focal points combined to create this distinct brand. The use of foil embellishment, tactile paper and a fresh blue colour palette supported by quality artist’s impressions and photography ensured that Centrepiece held a strong presence in a highly saturated market.

  • Branding
  • Display suite
  • Hoarding
  • Marketing brochure
  • Sales presenter
  • Website
  • Direct mail
  • Advertising
  • Stationery + collateral
  • Branding
  • Display suite
  • Hoarding
  • Marketing brochure
  • Sales presenter
  • Website
  • Direct mail
  • Advertising
  • Stationery + collateral

Cyclescape

Cyclescape

This new bicycle retailer needed a bold identity that encapsulated the beliefs of their partner Trek as well as their vision and unwavering commitment to optimum customer service. Their name, brand and visual identity does just that. It identifies them as conscientious, committed, specialist bike experts and the sheer enjoyment of the cycling enthuisist, which their brand message expresses perfectly: Your cycle escape begins here…

The brand is clearly identitfiable emotes that true sense of movement in the brand and is combined with earthy finishes, bold colours and unique photographic treatment.

  • Brand Strategy
  • Naming
  • Branding
  • Retail branding
  • Advertising
  • Uniforms
  • Clothing + Jersey’s
  • Stationery
  • Website (design only)
  • Marketing collateral
  • Brand Strategy
  • Naming
  • Branding
  • Retail branding
  • Advertising
  • Uniforms
  • Clothing + Jersey’s
  • Stationery

The Coffee Company

The Coffee Company

An icon of Balaclava since 1969, The Coffee Company redefined their brand with a new industrial inspired store by Studio Ginger. The brand took on a fresh approach to the retail coffee offer and started with a refinement of the existing logo and custom colour palette indicative of the era. A newly developed coffee identification system and in-store signage created a clearer, more definitive shopping experience. The custom illustration suite brings a unique life and personality to the store.

  • Logo refinement
  • Point of sale
  • Uniforms
  • Stationery
  • Website
  • Signage
  • Illustration
  • Logo refinement
  • Point of sale
  • Uniforms
  • Stationery
  • Website
  • Signage
  • Illustration

Coffee branding

Interiors by Studio Ginger

The Altus

Altus branding

The Altus

A new standard of Melbourne living has been set with The Altus. Refined, noble and luxurious, this soaring tower stands tall at Docklands’ best address. From the creation of the name through to the visual identity the The Altus branding expressed its elite offer within Melbourne’s property market. Bespoke high-end print finishes, premium photography, premium quality detailed renders and expert copywriting combined seamlessly for a complete marketing suite that had maximum appeal to a predominately Asian market.

  • BRAND Strategy
  • Naming
  • Branding
  • Marketing
  • Collateral Signage
  • Floorplans
  • Agents manual
  • Website
  • BRAND Strategy
  • Naming
  • Branding
  • Marketing
  • Collateral Signage
  • Floorplans
  • Agents manual
  • Website

Altus branding

Altus branding

Credits: 3D renders created by
Atomic 3D

Broad Bean Organic Grocer

Broad Bean Organic Grocer

This specialist organic grocer is a thriving hub for amazing coffee, produce and groceries in the heart of Southbank. After building this successful business on a makeshift logo, they identified the need to establish a distinctive brand identity that could hold them strong, not just for the future of this store but for the future and possible expansion. This industry demands approachability, friendliness, freshness and earthiness. What this new brand identity delivers alongside all of this however is sophistication and refinement to counter balance the stereotype organic feel. The beautiful angle stripe is now an icon in the hands of Southbank locals.

  • Branding
  • Business Cards
  • Interior Menu Boards
  • Coffee Cups
  • Food Labels
  • Table Menus
  • Point of Sale Posters
  • Advertising
  • Aprons
  • Branding
  • Business Cards
  • Interior Menu Boards
  • Coffee Cups
  • Food Labels
  • Table Menus
  • Point of Sale Posters
  • Advertising
  • Aprons

Interiors by Zwei

Big Hearted Birth

Big Hearted Birth

BHB teaches pregnant woman and birthing partners hypnobirthing skills and techniques for a calm, positive, fulfilling and informed birth. BHB’s branding epitomises this through a bold, vibrant, clean and confident brand that steers away from the stereotypical, holistic style often connected to this type of industry. It is targeted at the modern woman and the logo mark cleverly unites the heart, a pregnant belly and the letter ‘b’. It is softened with beautiful black and white photography to ensure relatedness and the crucial emotional connection.

  • Branding
  • Stationery
  • Website
  • Collateral
  • Branding
  • Stationery
  • Website
  • Collateral

Big heart branding